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... the campaign promotes two new varieties of items which the conagra foods frozen meals brand launched this summer ... " freeman said that pleasure "is really what marie callender's is all about," citing the brand's founder, a woman who started a business selling pies to friends and then restaurants ... ) likewise, the brand is also tapping into the comfort foods trend by highlighting meals such as scalloped potatoes and ham and vermont white cheddar mac and cheese in advertising for bakes ... in its research, the packaged-foods company found that consumer preference for comfort food is still relatively high, and even more so in an economic downturn ... research showed that americans weren't just looking for foods that reminded them of their childhood, but they wanted more time to savor it as well, conagra said ... it follows a larger push by conagra to expand the microwavable and steaming—or patented cooking portion—of its shelf stable and frozen foods business, especially as more consumers eat at home or pack lunches in a downturn ... that was mainly due to a ramp up of new, steamed frozen foods from the major consumer goods companies in recent years, said harry balzer, chief industry analyst with npd

... the transaction includes the sale of the italian findus business, comprising the following leading brands: 4 salti in padella, sofficini, capitan findus and that's amore, and a dedicated factory in cisterna, italy ... james hill, chairman of unilever italy, said: "findus is the lynchpin of an attractive and profitable frozen foods business and i am confident that it will prosper under the dedicated resource and focused management that the new owners will bring ... with this deal unilever is now in a stronger position to focus on its core categories outside frozen foods and to achieve long-term growth in the italian market

... the two private equity firms are expected to place binding bids for unilever's last remaining frozen foods business in europe by tuesday's deadline, the people said ... bc partners is also expected to bid, the people said, but lion and permira are viewed as frontrunners, a perception that has held since the early stages of the auction, due to their existing investments in the branded frozen foods business

... " in addition to today's announcement by danone, recent transactions include nestle sa's purchase of kraft's north american frozen pizza business for usd3 ... unilever has an agreement to acquire sara lee's personal care business for eur1 ... unilever is also in the process of selling its italian frozen foods business

... bidders for unilever's frozen-foods business in italy are due to make their next offers in the middle of next month, it was reported today (7 june)

... the unilever-owned frozen foods brand is launching a new campaign, called “italy is served,” during the awards ceremony this sunday ... frozen foods business, said the campaign is part of bertolli’s strategy to communicate the quality and authenticity of its ingredients, even in a downturn ... one is a new ad campaign that we’re launching [during sunday’s academy awards] that highlights the bertolli frozen, authentic italian dinner experience ... com,] talk about how bertolli sent three celebrated italians--dispirito, tomei and cortese--on a mission to unlock the secrets of italian passion and the artisanal culinary techniques that have inspired bertolli's line of frozen meals ... [they undergo] a series of challenges, from foraging for fresh ingredients and trying their hands at artisinal approaches to creating authentic, restaurant dishes that are the inspiration for bertolli frozen meals ... bw: how is the brand—and the frozen foods category—doing in a downturn? gv: we’re fortunate the category is still growing, and that’s possibly because consumers can’t afford other forms of entertainment, like going out, eating out, and so, they’re elevating their dinners at home

... neesa agritech (napl), a agri-biotech company, has forayed into the frozen foods business with the brand name of ‘instant indian’